Social Media and it's Importance

Social media is a computer-based technology that facilitates the sharing of thoughts, and information through the building of virtual networks and communities. Users engage with social media via a computer, tablet, or smartphone via web-based software or applications.

Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue. 

In today's society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information.